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Building Ecommerce Web Sites: Where Do I Start?
Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It's also important that you make the right choices...
Ecommerce 101 – Online Credit Card Processing
Back in 1998 (through 2000 or so), I worked for a small company (called PaymentNet / then Signio) that handled online transactions. Verisign later purchased this company, and the product team I led integrated the "client" - the portion that took...
eCommerce, How much does it cost?
Making profits with your existing website design or creating a new online store can be exciting, affordable and most of all; rewarding. Mmmm . . . that's what the last sales guy told me.
What is eCommerce (or selling via the Internet)? It is...
"How exactly does Ecommerce work"?
"How exactly does Ecommerce work"? This has to be the most-frequently asked question I receive from newbie clients. They know people are buying online and they know they have to accept credit cards if they want to stand a chance in all the...
Web Ecommerce: Where To Begin?
In web ecommerce, you are going to find a wealth of information
about what it is and what it can do for you within minutes of
looking on the web. The problem with this is, it is hard to sort
out the good from the bad and the worthless from...
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7 Tips To Increase Sales With Your Ecommerce Web Site
Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full advantage of your web site to get your share of the billions of dollars spent online every year. In this article we are going to cover 7 tips that you can put into practice immediately to increase your sales and revenue with your ecommerce web site.
1: Introduction
Make sure to have a brief introduction on the homepage of your web site. Your introduction should be concise and clearly identify the benefits of your visitors shopping at your site.
2: Navigation
Make sure that your site has clear and easy navigation, such as a visible search box on the top part of your web site, clear categories to browse through, a FAQ page that clearly explains your shipping and return policy, and etc.
3: Gift Certificates
People love getting gifts at certain times of the year, so make sure that you have gift certificates that your visitors can purchase right on your web site.
4: Customer Loyalty
Instead of just focusing on getting new customers why not take advantage of repeat business? Why not give your customers an incentive to come back and do business with you again? You can easily do this by offering coupons and special discounts to ones who have already purchased something from you. This is a lot easier than acquiring new customers since they already know you and feel comfortable shopping at your site. You can also add more value to your customers by adding live
customer support to your site.
5: Special Offers
Make sure to have a section on the top part of your home page devoted to featuring your current special offers and sales items. In fact if you happen to have a lot of special offers you can just feature the most popular ones and then make a separate web page that shows all of your sales items.
6: Shopping Carts
People want the checkout process to go as quickly and smoothly as possible, so make sure that your visitors are always just one click away to checkout. Try to reduce the checkout process to as few steps as possible. Make sure to offer multiple payment options such as credit cards, Paypal, online checks, mail orders, and such. When you no longer have a product in stock make sure to either remove it from your site or clearly mark it as “out of stock”. There is nothing more irritating for a customer to go through the whole checkout process only to find out that you no longer carry the item they ordered.
7: Affiliate Program
Do you have your own affiliate program? The most successful web sites have one and you should too. By starting your own affiliate program you will develop an increasing online sales force where you only pay them when a sale is made. There is really no risk and it is one of the best low cost effective advertising methods that you can use.
If you put these tips into practice you will notice a drastic increase in your sales and web site revenue.
About the Author
Jordan Williams is the Owner of WebCashLink.com which gives you the resources, tools, and software to succeed with an online business.
http://www.webcashlink.com
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